Associations & Societies face unique challenges in the digital
era: how to balance an obligation to fulfill institutional directives,
honor their commitments to their causes and members, and operate within
the confines of tight budgets.
iPublishCentral offers Associations & Societies the freedom to
create, manage and run feature-rich end user portals around a title or
series, through a self serve model without the expense of programmers,
conversion specialists and hosting providers. Never before has it been
so easy or cost effective to launch unique online content delivery
platform.
iPublishCentral also opens up new possibilities for global marketing of
titles and alternative revenue models such as subscriptions by series,
by individual titles or even chapters. Widgets are another powerful way
that Associations & Societies are acquiring much-needed revenues.
When a reader discovers a title's Widget online, they are free to view
the table of contents, browse a few sample pages or search within the
title before purchasing. The 'Buy' link redirects them to the
association or society's own electronic content publishing portal, or to
online retailers like Amazon and Barnes & Noble. Should they find a
title particularly interesting, they can share it with their peers via
social networks like Facebook.
From harnessing social media to monetizing their archives, the
possibilities for Associations & Societies using iPublishCentral are
virtually endless.