In an era where Google is a verb and sites like Wikipedia offers thousands of entries, professional and reference readers are a demanding market. From the latest in trends and innovations, to exclusive stories and angles, publishers today must satisfy the factual, editorial and experiential demands of these readers in a multitude of ways. Until recently, this meant extraordinary investments in content conversion services, ebook publishing software and online content publishing tools.

iPublishCentral offers professional and reference publishers the freedom to create, manage and run feature-rich end user portals around a title or series, through a self serve model without the expense of programmers, conversion specialists or hosting providers. Never before has it been so easy or cost effective to launch unique online content delivery platform.

iPublishCentral also opens up new possibilities for global marketing of titles and alternative revenue models such as subscriptions by series, by individual titles or even chapters. Widgets are another powerful way professional and reference publishers are acquiring much-needed revenues. When a reader discovers a title's Widget online, they are free to view the table of contents, browse a few sample pages or search within the title before purchasing. The 'Buy' link redirects them to the publishers' own electronic content publishing portal, or to online retailers like Amazon and Barnes & Noble. Should they find a title particularly interesting, they can share it with their peers via social networks like Facebook.

From harnessing social media to monetizing their back issues and archives, the possibilities for professional and reference publishers using iPublishCentral are virtually endless.