University presses face unique challenges in the digital era: how to balance their obligation to fulfill institutional directives, fulfill their role in preserving the academic record, and yet still adhere to budgetary restrictions and cutbacks?
iPublishCentral offers university presses the freedom to create, manage and run feature-rich end user portals around a title or series, through a self-serve model without the expense of programers, conversion specialists and hosting providers. Never before has it been so easy or cost effective to launch a unique online content delivery platform.
iPublishCentral also opens up new possibilities for global marketing of titles and alternative revenue models such as subscriptions by series, by individual titles or even chapters. Widgets are another powerful way university presses are acquiring much-needed revenues. When a reader discovers a title's Widget online, they are free to view the table of contents, browse a few sample pages or search within the title before purchasing. The 'Buy' link redirects them to the Press' own electronic content publishing (HL) portal, or to online retailers like Amazon and Barnes & Noble. Should they find a title particularly interesting, they can share it with their peers via social networks like Facebook.
From harnessing social media to monetizing the academic record, the
possibilities for University Press' using iPublishCentral are virtually
endless.
Learn how NAME OF UNIVERSITY PRESS built new revenues using
iPublishCentral.