Why Widgets?

Enable Direct Sales: Digital content publishers can direct traffic straight to retailers or their own digital content portal. In many ways it acts as multiple storefronts spread all over the web. When a reader discovers a widget they are free to view the table of contents, browse a few sample pages or search within the book before purchasing. The 'Buy' link redirects the buyer to the publisher's portal, or to online retailers like Amazon and Barnes & Noble.

Social Skills: Readers and authors can spread information about a title on social profile pages like Facebook as well as add the book widgets to their personal blogs.

Smart Reports: A wealth of information about consumer habits is generated with minimal effort. Electronic book publishers can generate demographic reports on reader preferences and behavior while retaining full control over the content made available.