The Learning Center

Low Cost, Low Risk Solutions Enable New Business Models and Opportunities

MIT Press, a renowned university press in US, wanted to capitalize on the new electronic publishing technologies to provide superior value to their users. They opted for iPublishCentral, the flagship product of Impelsys, which empowered MIT Press to experiment with different business...
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	From the CEO's Desk
	Hello and welcome to the first issue of EVOLVE, Impelsys’ quarterly newsletter. Since the launch of iPublishCentral, we’ve witnessed tremendous adoption of the solution by hundreds.... learn more...

Technology

10 Ways to Market your Book Widgets

It’s all about your target audience. How does one reach them quickly and convincingly? And how does one grab their attention and get them to buy your service or product – in this case, your book. Since Internet is now as common as your telephone line, traditional marketing has quickly shed its regular mantle and gone on to tread new cyber-ground. Marketing online comes with...
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Some thoughts on ebook pricing models..

Ebooks that are out there now, are priced anywhere from a couple of dollars to a few thousands, the most common price point being $9.99 of the Amazon Kindle.
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Market Watch

The Latest Trends in Publishing

Consumers’ Expect e-Books to be Fairly Priced.
eBook Sales Gain Momentum.
Publishers Experiment Online with Niche Markets.
Publishers Embrace Web 2.0 Marketing Tools.
EPUB - Gains Strength as Mobile and Handheld Format.

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Frankfurt Book Fair 14–18 Oct 09 | Frankfurt
Hall No.8, Stand No. L985
Set-up a meeting

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