The Learning Center

Virtual Sampling Lowers Costs, Raises ROI for Leading PreK-12 Publisher

Many educational publishers offer product sampling programs, that involves distribution of product samples to state school districts or to individual schools, to promote the adoption of their programs. While often effective, the printing and distribution cost involved in this process is
learn more...

	From the CEO's Desk
	Hello and welcome to the second issue of Evolve. As the summer fades into memory and a new season approaches, book and media companies from every corner of the globe are... learn more...

Technology

Some Alternate Approaches to Online Book Marketing

Marketing books has changed dramatically in the Internet age. While traditional marketing and promotional methods are still effective, they alone are just not enough to bring in the sales. With People now spending about 15.5 hours per week over the Internet, the Internet has emerged as the #1 leisure activity. Here are a few facts...
learn more...

Amazon vs. B&N? Kindle vs. Books? Good Coverage vs. Drama

Like many of us in the publishing industry, I have been closely monitoring the recent wave of e-book coverage in the consumer
learn more...

Market Watch

Why Buy? A fresh perspective on the eBook pricing debate

Few topics elicit passionate responses and heated debate from both publishers and readers like e-book pricing. Covered extensively in the news media, in blogs, in book groups and beyond, e-book pricing continues to be the number one industry issue.

learn more...

Frankfurt Book Fair 14–18 Oct 09 | Frankfurt
Hall No.8, Stand No. L985
Set-up a meeting