Education

The web has transformed the way information is accessed. The Education industry has benefited greatly from the sheer knowledge base now available online. With the increasing demand of students to access more titles digitally, educational publishers have got a boost to convert their print products into “value added” digital offerings and to make it accessible online to individuals as well as libraries. However, this increased access is accompanied by soaring costs and a critical economic situation that restricts the volume of content that goes online. iPublishCentral opens up a plethora of possibilities in reducing costs for publishers and allowing them to reach out to the same online markets, but this time with a lot more content and with their own branded portal. Offered as Software as a Service (SaaS) model, it enables educational publishers to pay as they go and experiment with different pricing models.

The online delivery of content enables educational publishers to expand their reach globally and offer products at different price points for varied markets. iPublishCentral encourages educational publishers to try various subscription models for individuals and institutions to further drive their sales. It also brings down maintenance, operational and support cost.

As readers spend more time online, educational publishers need to leverage web 2.0 features to forge tighter relationships with their readers and engage them more successfully. iPublishCentral offers the power of widgets as a viral marketing tool to support publishers in building these relationships.

While the industry is still exploring the cost effective means of taking content online, the early adopters like benchmark Education Company have already started reaping the benefits by launching their book portal using iPublishCentral. This has helped Benchmark Education Company expand their traditional US markets, to include international institutions and school districts. Now with iPublishCentral, it has become extremely simple to meet the growing demand for flexible digital content as well as handle the changing market dynamics at lowest possible cost.