1. Lowered cost of delivering content online and converting capital expenditure to revenue expenditure by allowing publishers pay for what they use through the  SaaS model

2. Facilitating educational publishers to monetize their entire backlist and making it available for immediate access without investing time, effort and money through digitized backlists.

3. Through viral marketing where educational publishers can leverage on web 2.0 and promote their brand & titles online through widgets and ViewInside. Authors and readers can use these widgets to spread information about a title of their interest on social profile pages (Facebook and Myspace) and can even add it to their personal blogs. The ‘buy links’ on widgets and ViewInside help drive traffic to publishers’ e-commerce site and the back-links increase SEO

4. Helps educational publishers building direct relationships by allowing direct sales through their portal and customizing sales by learning and delivering what readers want online

5. Provides flexibility to experiment with various subscription models like micro-payments and micro-subscriptions, at minimal risk

6. Enables educational publishers to reach out to global marketplaces.

7. The publishers get detailed / in-depth reports that help them understand user behavior and preferences. This enables publishers to make informed decision and launch appropriate marketing programs while Institutions and libraries that subscribe also get COUNTER compliant reports.

1. Allows educational publishers promote their titles across social networks and blogs enabling readers and authors to participate in spreading information about a title of their interest. This word-of-mouth marketing helps people on respective networks get access to the content samples

2. These widgets spread all over the web, act like little windows to educational publishers’ website.  As the number of people who include the content samples increases, it increases the backlinks to Publishers’ website that improves the page ranking and search results

3. Widgets come with a ‘buy link’ that allow readers to buy directly from educational publishers’ e-commerce portals. This helps publishers’ in making direct sales to the readers and building a long term relationship with them

4. ViewInside allows readers to browse through the content sample before actually buying the book. This in turn aids sales, increasing the possibility of reader actually buying the book.

5. Helps collect data relevant to educational publishers supporting with reports that provide insight into what readers are reading and searching

6. Educational publishers can experiment with web 2.0 and create widgets and ViewInside at no cost.

1. Simplifies the process allowing educational publishers to create, run and manage feature-rich end-user portal around a title or series, through a self-serve model without the need of software programmers, conversion specialist and hosting providers while significantly lowering costs. This further helps publishers convert capital expenditure to a revenue-based one in the form of monthly payments and paying for what they use. This helps them take full advantage of their content while reducing risks

2. Helps educational publishers to experiment with different pricing models providing subscription models for individuals as well as institutions with the option of trying out micro-subscription or micro-payment as per need

3. Authorizes educational publishers to provide access at different levels (individual book, chapter and institution). IP based authentication protects the content from piracy

4. Enable educational publishers’ to sell directly to their readers including medical students and research professional, thus helping them understand reader behavior and build a long term relationship with them by delivering what they want – online

5. Empowers publishers to expand their markets internationally through their own branded portal

6. Enables educational publishers to provide immediate access of their content to their readers