How does iPublishCentral contribute to the ‘Green’ cause?

iPublishCentral helps publishers market, distribute and deliver their content online, without making significant investments in terms of time, money and efforts. The idea behind this concept is to help publishers to -

In traditional marketing, the additional impact on the environment significantly increases as it leads to more use of paper with brochures, posters, ads and pamphlets along with more energy used for lighting stores as well as to climate control it. And last but not the least, there’s packaging and material used while transportation and distribution - all in the name of sales. However the adverse effect is keenly felt with every carbon footprint left behind by the marketing efforts.

With iPublishCentral, publishers can eliminate all this, without denting their sales and marketing strategy. Internet marketing has several benefits that are impactful without leaving carbon footprints. Efficient, swift, accurate and cost-effective, online marketing are slowly but surely providing competition to traditional marketing methods. Looking at online marketing, one of the challenges publishers face is to engage readers online and to overcome this, widgets are a blessing indeed. With the help of widgets, a viral marketing tool, publishers can leverage the web 2.0 features and can successfully drive their marketing programs. Each widget allows additional marketing pages to be pulled up along with slick ViewInside feature that enables readers to browse a few sample pages from the book before actually buying it. This online marketing approach not only helps publishers forge tighter relationships with their readers but also helps save energy otherwise consumed during traditional marketing activities.

Offered as Software as a Service (SaaS) model, iPublishCentral enables publishers to ‘pay as they go’ without making any upfront investment. With SaaS, publishers can now leverage a single platform without having the need to maintain individual platform thus saving resourced required for hosting, operating and maintaining the platforms. This allows publishers to experiment with different business models for individuals and institutions, including micro-subscriptions and micro-payments. As publishers offer subscription based access to their content where access is limited to a particular title/chapter of choice and for a restricted period of time, it motivates more people to subscribe to digital content as they can pay a small price for a limited-time access to content. This not only opens up new opportunity for publishers to make additional sales but also helps them reduce cost and conserve the environmental resources by restricting the print copies.

iPublishCentral is helping publishers go green, by offering them a platform to convert their existing print content into digital products, and save the environment. Join the revolution. Sign up now!