STM

New technologies, new expectations, and new sciences are driving change within the STM publishing industry. With escalating demand for online access to books, new vistas are open to publishers, who can capitalize on new media to drive sales.  Publishers are re-looking at their electronic strategy to offer content through various platforms – from online and e-book readers to mobile devices. However, since the majority of users still access content through computer browsers, publishers now have an opportunity to capitalize on this readily available market by providing more browser-based delivery options.

As taking content online is an expensive proposition, The number of books going online is restricted. iPublishCentral resolves this issue by utilizing a Software as a Service (SaaS) model.  This empowers publishers to take full advantage of their content and generate new revenue streams at the lowest possible cost and also helps them convert their capital expenditure to revenue expenditure in the form of monthly payments. This makes it easy for publishers to experiment with the efficacy of this delivery model.

With iPublishCentral, publishers can offer their content at a price that can sustain their profits and leading publishers like MIT Press, ACP are doing just that. With the help of iPublishCentral, they are setting up their own portal for digital delivery of their content, without any upfront investments. It encourages STM publishers to try different subscription models for individual and institutional sales including timed and outright sales. They can also explore micro-payment/micro-subscription options and experiment with various business models at minimum risk. The online delivery also facilitates immediate access to content, allowing publishers to maximize their revenues and expand their markets globally.

iPublishCentral provides:

- An easy self-serve model that gives publishers complete control to create, run and manage their portal without the need for software programmers, content conversion specialist and hosting providers.

- Marketing tools to help STM publishers sell their e-books on the portal. They can now capitalize on web 2.0 and be present where their readers are – online. iPublishCentral’s marketing tools - Widgets and ViewInside allow publishers to virally market their content on social networks and blogs and get readers engaged through an online community. Each of the portals come with their own administration and reporting tools that help publishers learn what their readers want, helping them understand user behavior and preferences.