Benefits of iPublishCentral
1. SaaS model
- Reduces cost of delivering content online
- Converts capital expenditure to revenue expenditure by letting publishers pay for what they use
2. Cost & Time Advantage
- Allows publishers reduce cost and time involved in converting content to an Internet compatible format
- Publishers can also break traditional channels of distribution and reach global markets
3. Flexible
- Provides flexibility to experiment with various subscription models like micro-payments and micro-subscriptions, at minimal risk
4. Viral Marketing
- Helps publishers leverage on web 2.0 and promote their brand & titles across the web, through widgets and ViewInside. Authors and readers can use these widgets to spread information about a title of their interest on social profile pages like Facebook and Myspace; and can even add it to their personal blogs.
- The ‘buy links’ on widgets and ViewInside help drive traffic to publishers’ e-commerce site and the back-links increase SEO
- Widgets and ViewInside helps driving traffic to publishers’ portal enabling them to sell directly to their readers and establishing a direct relationship with them
5. Administration and Reporting
- The publishers get detailed and in-depth reports that help them understand user behavior and preferences
- This also enables publishers make informed decisions and launch appropriate marketing programs
- Institutions and libraries that subscribe also get COUNTER compliant reports
Benefits of iPublishWidget & iPublishViewInside
1. Word-of-mouth marketing
- Allows STM publishers to promote their titles across social networks and blogs
- Enables readers and authors to participate in spreading information about a title of their interest on social profile pages like Facebook and Myspace or add it to their blog
- Enables access to the content samples, to all listed on readers’ respective networks
2. Search Engine Optimization
- Spread all over the web, the widgets act like little windows to STM publishers’ website
- With a boost in the number of people who include content samples, it increases the backlinks to Publishers’ website that improves the page ranking and search results
3. Direct Relationship
- Widgets come with a ‘buy link’ that allow readers to buy directly from STM publishers’ e-commerce portals. This helps publishers’ in making direct sales to the readers and building a long-term relationship with them
4. Aid Sales
- ViewInside allows readers to browse through the content sample before purchasing the book. This increases the possibility of reader actually buying the book
5. Collect Data
- Empowers you with reports that provide insight into what readers are reading and searching
6. Start at no Cost
- STM publishers can experiment with web 2.0 and create widgets and ViewInside at no cost
Benefits of iPublishPortal
1. Simple
- Allows STM publishers to create, run and manage feature-rich end-user portal around a title or series, through a self-serve model without the need of software programmers, conversion specialist and hosting providers
2. Experiment with different pricing models
- Allows STM publishers to experiment with different subscription models for individuals and institutions including timed and outright sales. They can try out micro-subscription and micro-payment options as well
3. Different Institutional Access Control
- Helps STM publishers to provide access: at individual book level, chapter level and institution level
- IP based authentication protects the content from piracy
4. Direct Relationship
- Enable STM publishers’ sell directly to their readers, which include medical students and research professional, from their own branded portal.
- The direct association helps them understand reader behavior and build a long term relationship with them by delivering what they want – online
5. Expand markets globally
- Helps publishers expand their markets internationally through their own branded portal
6. Immediate Access
- Enables STM publishers provide immediate access to their content, to their readers
7. Cost-Effective
- Facilitates STM publishers launch online strategies without making significant investments.
- Assists publishers to convert their capital expenditure to revenue expenditure in form of monthly payments and paying for what they use. This allows them to take full advantage of their content and maximize their gain at minimum risk.
Case Studies
MIT Press
Providing Superior Value to Readers through Electronic Products
ACP Press
Increasing Readership & Revenues through Online Products