Trade publishers are specialists by definition: specialists in delivering the most important and relevant content pertaining to the fields they cover. In an era where industries and markets can shift in a matter of minutes, it has never been more important for trade publishers to offer engaging electronic publishing products that are in tune with the times.

iPublishCentral offers trade publishers the freedom to create, manage and run feature-rich end user portals around a title or series, through a self serve model without the expense of programmers, conversion specialists and hosting providers. Never before has it been so easy or cost effective to launch unique online content delivery platforms tailored to specific industries and readers.

iPublishCentral also opens up new possibilities for global marketing and alternative revenue models such as subscriptions by series, by individual titles or even chapters. Widgets are another powerful way trade publishers are acquiring new business. When a reader discovers a title's Widget online, they are free to view the table of contents, browse a few sample pages or search within the title before purchasing. The 'Buy' link redirects them to the publisher's own electronic content publishing portal, or to online retailers like Amazon and Barnes & Noble. Should they find a title particularly interesting, the user can share it with colleagues and peers via social networks like Facebook.

From harnessing social media to bringing old titles back to life, the possibilities for Trade publishers using iPublishCentral are virtually endless.

Learn how ME Sharpe and others built new revenues using iPublishCentral