Trade

What do Oprah and Amazon have in common? Both wield a tremendous influence on book sales. While Oprah’s is brick and mortar, Amazon is online with it’s reader recommendations and their book previews having the power to influence.  Trade publishers have realized the impact of the Internet and are now allowing readers to discover and purchase content online. The digital evolution is forcing trade publishers to test different business models to gain traction in the online world.

With the advent of social networks and web 2.0, trade publishers have been offered direct access to their readers to virally market their content. iPublishCentral offers them widgets and book previews (ViewInside) to reach out on social networks to their readers. Widgets allow readers to publicize the books across social networks and blogs and get traffic to publishers’ portals. The buy links on widgets enables the publishers to virtually spawn out a chain of bookstores selling their titles online. ViewInside allows readers to browse through the sample pages of the title before buying the books and is the primary factors in influencing book sales.

Publishers like Harper Collins and Random House have launched their own widgets and book previews to catch up with this trend. iPublishCentral abets other publishers to leverage the same power of widgets and ViewInside without any upfront investment.

Many trade publishers have switched to iPublishCentral to drive their marketing, delivery and distribution strategies. Offered as Software as a Service (SaaS) model, iPublishCentral brings down the publishing overheads and marketing costs, and empowers trade publishers to take full advantage of their content by creating new online products and revenue streams.

iPublishCentral widgets helps trade publishers to build a presence in online communities through which they can understand their readers, their preferences and build direct relationships with them. It allows authors and readers to easily participate in spreading information about a title on different social networks. They can also easily add the widget to their personal blogs. The distributed widgets also provide the publisher, a direct tool to talk to their readers present online. iPublishCentral is a powerful tool that trade publishers can utilize to enhance visibility, sustain interest and enhance sales conversion for any title.