1. Lowered cost of delivering content online and converting capital expenditure to revenue expenditure by allowing publishers pay for what they use through the  SaaS model

2. Facilitating trade publishers to monetize their entire backlist and making it available for immediate access without investing time, effort and money through digitized backlists.

3. Through viral marketing where trade publishers can leverage on web 2.0 and promote their brand & titles online through widgets and ViewInside. Authors and readers can use these widgets to spread information about a title of their interest on social profile pages (Facebook and Myspace) and can even add it to their personal blogs. The ‘buy links’ on widgets and ViewInside help drive traffic to publishers’ e-commerce site and the back-links increase SEO

4. Helps trade publishers building direct relationships by allowing direct sales through their portal and customizing sales by learning and delivering what readers want online

5. Provides flexibility to experiment with various subscription models like micro-payments and micro-subscriptions, at minimal risk

6. Enables trade publishers to reach out to global marketplaces without the need of aggregators, distributors and retailers.

7. The publishers get detailed / in-depth reports that help them understand user behavior and preferences. This enables publishers to make informed decision and launch appropriate marketing programs while Institutions and libraries that subscribe also get COUNTER compliant reports.

1. These tools allow word of mouth marketing helping trade publishers promote their titles across social networks and blogs. Readers and authors find it easier to disperse information about a title of their interest on their social profile pages or on their blogs.

2. Helps in search engine optimization as the widgets are all over the web and they encourage visits to the trade publishers’ website. Once the number of people who include the content samples increases, it improves the page ranking and search results by increasing the backlinks to publishers’ website

3. Widgets come with a ‘buy link’ that allow readers to buy directly from trade publishers’ e-commerce portals. This helps publishers’ in making direct sales to the readers and building a long-term relationship with them

4. ViewInside allows readers to browse through the content sample before actually buying the book. This increases the possibility of reader actually buying the book

5. Empowers trade publishers with reports that provide insight into what readers are reading and searching

6. Trade publishers can experiment with web 2.0 and create widgets and ViewInside at no cost

1. Allows trade publishers to create, run and manage feature-rich end-user portal, around a title or series, through a self-serve model without the need of software programmers, conversion specialist and hosting providers

2. Enable trade publishers’ to sell directly to their readers from their own branded portal. This helps them understand reader behavior and build a long term relationship with them by delivering what they want – online

3. Empower publishers to expand their markets internationally through their own branded portal.

4. Empower trade publishers to get going with their online strategies without making significant investments. Publishers can convert their capital expenditure to revenue expenditure in form of monthly payments and paying for what they use. This allows them to take full advantage of their content and maximize their gain at minimum risk.